National Museum of World Cultures
Institute for cultural diversity.
In cooperation with Freelancers United we developed a business and marketing strategy for the merger of Tropenmuseum, Museum Volkenkunde, Afrika Museum and Wereld Museum into the overarching National Museum of World Cultures. Main goal was becoming the institute for cultural diversity. Not only via growth of the number of visitors, but also via strengthening its brand imago and its authority within the field of cultural diversity, intercultural relationships and humanity. The museum wanted to open up and share their knowledge with far more people. Herewith enlarging its contribution to the development of our society. In line with this strategy Miesiyu created several campaigns to promote their exhibitions.