Rituals and De Nieuwe Yogaschool asked us to create the strategic foundation of a mobile app with classroom yoga and mindfulness exercises to help primary school children to deal with high levels of stress and work pressure. So we created an impact based business plan, a movement marketing plan, a company name (Super Chill), a corporate identity and people driven community communication. We inspired them to go for structural change with Super Chill; to tackle the real workload in primary education too. Transformation of the current education system is certainly not done in one go and cannot be done alone. That is why Super Chill will join forces with primary schools, parents, policy makers and politicians. When it comes to children’s well-being, no mountain is high enough for Super Chill.