Using a universal truth in our communication strategy.
We don’t want your pitty. We just want a mama.
In lign with our marketing strategy we kept away from the classic paternalistic NGO way of communicating. In stead we chose to listen to children out of developing countries and to give them a voice. We wanted people to know what they themselves had to say about their life. Of course these children are as smart, funny, intelligent and strong headed as any other child on our planet. Yet more than anyone else they know exactly what they need to survive in this world; a strong loving family.