Limburgs Museum

A small museum of great societal importance

Total Design asked Miesiyu to help them develop a particularly outspoken positioning and a conceptual framework for future expo communication. The resulting strategy and unique single minded brand proposition ‘Van ós. Voor iedereen’ (From us. For everyone) yielded in clear and self-confident design with inventiveness and conceptual power. Our joint efforts regarding this extraordinary project are awarded with being featured in Behance, with the Golden International Design Award (IDA) and the German Design Award in Frankfurt. Yet the Limburgs Museum deserves all glory. By inspiring visitors to look at the world with an open mind and to discover how to relate themselves to that, the museum contributes to a stronger, more involved society.

Museum with Schwung

Rolling logo

‘Van ós’ means ‘from us’ in the Limburg dialect. It captures what the Limburgs Museum stands for: sharing mind-shifting experiences to connect people inside and outside Limburg and people of the past and the present. The logo underlines the continues changes that occure in people’s life and their environment. The graceful graphic line crossing all kinds of images is a metaphor for the movement of the Maas river through the Limburg landscape, influencing and connecting everything and everyone.

SEE OUR OTHER PROJECTS

COME WORK WITH US TOO

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

Limburgs Museum

A small museum of great societal importance

Museum with Schwung

Rolling logo

Connecting the hearts of brands to the hearts of people

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

Agency essentials