The Real World

Our pet project!

What the world needs now more than ever is a new Martin Luther King or a new Che Gevera. Or at least something that encourages us to relate to ourselves and our surroundings with much more love and respect. That’s where The Real World comes in. The Real World shows the real world behind our mind bugs. By facilitating meaningful new encounters between people and entrepreneurs from all walks of life The Real World stimulates investigation of our prejudices and limiting premature judgments regarding people and life in general that are not based on facts but fuckery. To make room for inspiration, critical personal insights and community sense.

Amsterdam's local authorities try to help realise TRW yet more support is necessary. To start we need a location near natural surroundings. Contact us if you could help us with that and/or like to invest in other ways!

Knowing is not enough, we must apply

At one point Miesiyu as an agency realized that in order to reinforce its impact it had to create a more physical, more tangible shape for our conviction that businesses need to impact society and society needs to impact businesses. Because knowing is not enough. We must apply. Being willing is not enough. We must do.

If we’re forced to roll with strangers

It started with a black belt Kyokushinkai sensei with which Miesiyu started a close cooperation (check our sister company Miesiyu Sports). Due to unfortunate circumstances this man was forced to continuously mix all of his clients. Professional fighters had to train with plain housewives, juvenile delinquents with CEO’s and overweight teenagers with grumpy old men. Everyone was encouraged to engage closely with individuals who were not fully aligned with their own ideas and behaviors, that had other opinions and beliefs or had different future perspectives.

Thé disarming remedy against our mind bugs

It’s at that moment we learned that meaningful physical interaction between people from all walks of life is thé disarming remedy against racism, sexism, homophobia, stereotyping and other socially degrading thoughts and behavior. Because action does in fact speak louder. This became the fundamental essence of our newborn living and breathing catalyst for social change: The Real World.

Pictures of photographer Richard Renaldi

Photographic work used to visualise this concept is created by Richard Renaldi. The pictures are part of his exhibition Touching Strangers. Since 2007, he has been working on a series of photographs that involve approaching and asking complete strangers to physically interact while posing together for a portrait. Renaldi creates spontaneous and fleeting relationships between strangers for the camera, often pushing his subjects beyond their comfort levels. The resulting photographs are moving and provocative and raise profound questions about the possibilities for positive human connection in a diverse society. Which is exactly why they so perfectly underline The Real World’s vision and mission.

OTHER PROJECTS

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’