Building Heroes

Home for the heroes in construction and infra

In cooperation with Freelancers United Miesiyu developed a merger marketing strategy to unite three different recruitment organisations within the fields of construction and infra into one overarching ‘Company of the Future’. Resulting in the birth of Building Heroes. At the core of this brand lies its wish for continuous investment in reciprocal relationships with and between its talents and clients. Hereby creating chances for everyone to flourish on more than one level; we do it together or we don’t do it at all. With this route we stepped away from the common self-interest driven ways of working within the recruitment domain.

Passion for honest workmanship

In line with the marketing strategy Miesiyu created a corporate identity, tone of voice and communication items that highlight Building Heroes’ social sustainable working environment. Also by connecting photographed and filmed portraits of their talents to images of hand tools and materials typically found on their construction sites, we underlined Building Heroes’ passion for honest workmanship and craftsmanship.

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‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

Building Heroes

Home for the heroes in construction and infra

Passion for honest workmanship

Connecting the hearts of brands to the hearts of people

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

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