Super Chill

Reducing children’s stress levels

Mental health problems among young children is a growing issue that needs serious attention. Therefore Rituals Cosmetics and De Nieuwe Yoga School decided to found Super Chill together. Super Chill’s build around a mobile app with classroom yoga and mindfulness exercises to help primary school children and their teachers deal with stress and work pressure. Rituals asked Miesiyu to develop a strong strategic foundation for Super Chill’s marketing and communication. So we created an impact based business plan including the company’s name, a movement marketing plan, the corporate identity and ambassador driven communication.

Humans are animals too

Our home made illustrations feature animals with human-recognizable behaviors, interactions and emotions. The visuals are intuitive and associative with a big aloha smile. Natural elements like flowers, leaves and butterflies alternate with materialistic wanna haves like sunglasses, contemporary design items and sneakers. As if we’re saying; also with Gucci glasses on your nose you still can be pretty mindful. Super Chill is one cheerful change maker; colorful, offbeat, humorous and slightly challenging.

Going for structural change of our educational system

We inspired Rituals and De Nieuwe Yoga School to go for structural change. So not only helping children and their teachers to better deal with stress, but to actually do something about their huge workload too. By shed some light on its causal source: the performance driven vision on education. Change of the current education system is certainly not done in one go and cannot be done alone. That’s why Super Chill joins forces with primary schools, parents, policy makers and politicians. When it comes to children’s well-being, no mountain is high enough for Super Chill.

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‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’