Straight to the heart

Miesiyu has the strategic and creative capacity to bring to life that unique emotional bond between a company and its audience. Whether it concerns their customers, clients, employees, partners or suppliers. By making organisations a source of inspiration, identification and activation at the most primal level, we help them to revolutionise their standing in society and to improve their profitability.

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

Muriël Siebel – Managing Director Super Chill foundation

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Limburgs Museum

positioning | concept development | copywriting 

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‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

Niki Kauffmann Schilling – Director Innovations & Sustainability at Rituals

‘Miesiyu has a remarkable talent for distilling the essence of our company into accessible language and visuals, making complex concepts easy to understand for everyone. What truly sets Miesiyu apart is its capability to transform that essence into a full-fledged brand identity that deeply engages and inspires our target audience to initiate change.’

Matthijs van der Linde – Director Linnean Initiatief

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

Pascal van Ham – Former Marketing Director at Tony’s Chocolonely

I see the real you

Miesiyu means “I see the real you” in Surinamese. Surinamese people believe that every person has two selves. The one which the eye can see. And the nonmaterial, spiritual one; the one that really matters. This insight has nothing to do though with the Western perspective on individuality. It’s connected to the native African worldview in which we only are who we are because of and in relationship to others. Including our ancestors and the cosmos. Independence does not exist. Nobody is an island.

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Linnean initiatief

repositioning | rebranding | design | communication

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‘Miesiyu’s analytical skills, combined with a creative flair, have elevated our brand’s visibility and messaging to new heights. Highly recommend Miesiyu for any business looking to make a profound impression and drive real action in their field.’

Matthijs van der Linde – Director Linnean Initiatief

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Tony's Chocolonely

movement marketing | (inter)national positioning

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‘Miesiyu has a strong feel and passion for the undercurrent in society.’

Pascal van Ham – Former Marketing Director at Tony’s Chocolonely

New ways of doing business

Our common ways of doing business, that necessitate profit maximalisation and endless growth, deserve the blame of inhumanities and the destruction of nature. Nowadays global socio-economic innovation doesn’t come from left or right political wings yet finds its origin in the business world. Miesiyu likes to be part of this all-changing wave and inspires its clients and other organisations to hop on too!

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Miesiyu & Shake City

social entrepreneurship | startup marketing | branding

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‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

Nienke Bloemers – Development Manager Circular Knowledge at Stichting Open & Former Head of Marketing & Sales at Wereldmuseum

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ShakeCity & Miesiyu

social entrepreneurship | startup marketing | branding

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‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

Muriel Siebel – Managing Director Super Chill Foundation

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

Nienke Bloemers – Development Manager Circular Knowledge at Stichting Open & Former Head of Marketing & Sales at Wereldmuseum

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Super Chill

startup marketing | branding | design | illustration | communication

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‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan. Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.

Prof. dr. Arie Franx – Professor of Obstetrics at Erasmus MC & co founder of Linnean Initiatief

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Erasmus MC

marketing | design | communication

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Erasmus MC

marketing | design | communication

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G-Star

positioning | communication

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Building Heroes

merger marketing | design | communication

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‘You won’t reach Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

Muriel Siebel – Managing Director Super Chill Foundation

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Purovitalis

marketing strategy | positioning | consulting

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