Erasmus MC

Committed to women-centered health care

Together with Erasmus MC Rotterdam Miesiyu created the platform Woke Women, a Dutch collective of skilled women working in the areas of science, (social) medicine and midwifery. Woke Women is of vital importance, because there still exists a medical blind spot within the current health care system when it comes to women’s health and wellbeing. Resulting too many late or incorrect diagnoses, higher burden of disease, inadequate treatments, lower quality of life, unnecessary illness and – in the worst case – avoidable (child) mortality. Therefor Woke Women roots strongly for women-centered care. Starting by campaigning on preconceptional lifestyle interventions.

Breaking barriers with fashionable feminism

Most governmental health programs exclude aesthetics, imagination and cross cultural expressions. ‘That is not necessary, as long as it is clear’ is the usual view. Therefore many health care and/or prevention campaigns have little to no effect or bleed to death due to lack of appeal. Woke Women’s social marketing strategy went far beyond this classic image and evolved to be an inspiring player in the field of health and behavioral influence.

SEE OUR OTHER PROJECTS

COME WORK WITH US TOO

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

Erasmus MC

Committed to women-centered health care

Breaking barriers with fashionable feminism

Connecting the hearts of brands to the hearts of people

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

Agency essentials