Tony’s Chocolonely

Strong strategic foundation for fantastic communication

For Tony’s Chocolonely we’ve created (inter)national marketing strategies and multi-year communication plans. When Tony’s asked Miesiyu to strengthen its international (US & GB) brand positioning, it was already a funky brand with a cheeky tone of voice and an inspirational brand identity. Nevertheless, in order to create more share of heart and voice the brand needed a stronger focus on explaining their reason of existence: fighting for equal business relations within the cacao industry. Taking a more activist approach Tony’s Chocolonely made a move from ‘information’ to ‘activation’ and from ‘marketing’ to ‘mobilising’. All our joint efforts are beautifully reflected in their joyful activist communication campaigns.

Proud to be part of the chocolate revolution!

Together we’ll change the unfair cacoa industry

Tony’s Chocolonely is known for its fruitful collaborations with several agencies and with a diversity of creative thinkers and doers, like Herc, Buck Amsterdam, Fitzroy and many others. Together we all contribute in our own way to the necessary change within the cacao industry that Tony’s Chocolonely envisions. Chocolate must be 100% slavefree and 100% child labor free. Not just Tony’s chocolate, but ALL chocolate worldwide.

Opening Expositie ‘Bitter Chocolate Stories’ in Beursgebouw op 12 oktober 2017.

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‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

Tony’s Chocolonely

Strong strategic foundation for fantastic communication

Proud to be part of the chocolate revolution!

Together we’ll change the unfair cacoa industry

Connecting the hearts of brands to the hearts of people

‘Miesiyu is a strategic creative agency that understands as no other what moves people.’

‘Miesiyu has a strong feel and passion for the undercurrent in society.’

‘Smart strategic minds, the urgent need to understand and work only from the essence of the brand and clear vision on execution makes Miesiyu a strong partner.’

‘Miesiyu turned out to be a high-performing partner in the development of our social marketing plan.’

‘Miesiyu captures relevant topics, inspires in a convincing way and curates creativity to make meaningful, relevant and impactful communication.’

‘Miesiyu stretches your thoughts and challenges you to reflect on the core of social enterprising.’

‘Miesiyu helped us to define a manifesto that defines all that Wereldmuseum stands for. The strategy Miesiyu helped us develop brought our communication approach regarding diversity and inclusion to the next level.’

‘During the strategic process Miesiyu makes the creative part of strategy superbly visible and makes you see and feel that everything ‘clicks’.’

‘Miesiyu’s sensitivity for societal appeal enabled our research team to connect and convey the concept of ‘positive health’ to our target group.’

‘You won’t reach those Big Hairy Audacious Goals if you don’t get people to join your cause. When you would like to change the world for the better, you need to get Miesiyu on board.’

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