For Tony’s Chocolonely we’ve created positive activist marketing strategies and long term communication plans. When Tony’s asked us to help them in 2018 it was already a funky brand with a cheeky tone of voice and an inspirational brand identity. Nevertheless, in order to create more share of heart and voice the brand needed a stronger focus on explaining their reason of existence; fighting for equal business relations within the cacao industry. Taking a more activist approach, we helped them move from ‘information’ to ‘activation’ and from ‘marketing’ to ‘mobilising’. All this is reflected in their latest joyful activist communication campaigns.